If you are a local fashion brand, this doesn’t mean you cannot communicate as the biggest label do. We moved from this assuomption to help Forpen express its tone of voice in a completely new way. We started from the basics, that is the brand identity. A soft but fundamental logo restyling was the first step, followed by the creation of an original monogram. The new business cards follow the renovated palette, just like the shining giftcards and the desk and window display we designed from scratch. Aware that the store is main touchpoint with the target, our work involved the layout of the new shopping bags, in different colours and materials. The newsletter flyers pairde complete the POP materials.
The product is the clothes, but there is no succesful fashion brand with poor labels. This is why we designed new tags aimed to show both the sporty and the formal sides of the brand.
The most powerful communication we developed is the outodoor. No need to describe it. It speaks for itself.