Staying up to date with the times in order to grow and progress with customers: this is the tough and fascinating challenge Banca del Veneziano is facing with our support.
We defined a sharp positioning that is perfectly summerized in the new company payoff “Unity makes the bank”, which with clear words expresses the way our client operates.
The next step was the logo, a graphic symbol that is a tribute to the territory where the company is rooted, the Venetian province.
This flawless adventure continued with the company website, leaded by the strong belief that a bank should primarily be honest and straightforward with its customers: this is the reason why we structured a straight-to-the-point website with the users in mind, who want nothing but a no-frills approach.
Last but least, we developed an emotional poster campaign aimed at increasing the brand awareness. And the story has just begun.
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